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  • Kent Ohler

    A Houston graphic designer

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    Kent B. Ohler is a Houston-based graphic designer and art director with many years of corporate and agency experience in print, web and integrated marketing design disciplines.
    This thing was constructed on January 14, 2009, and it was categorized as Graphic Works.
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    This is a complete campaign pitch I did on behalf of Harger Howe & Associates for the Houston Police Department. HPD needs to recruit hundreds of new officers over the next two years. This integrated marketing campain strives to help them do just that.

    The campaign proposal includes various media outlets including broadcast, web, email, publications and variable-data direct marketing. The crux of the campaign is the micro-site, where interested recipients can begin the stringent application process and through which applicants can communicate with their recruiter.

    When I pitched this campaign to the HPD with Harger Howe, the recruiting team was very receptive and felt that this approach would be effective in improving their response rate.

    Billboard:

    Concept for Houston Police Department Billboard

    Micro-Site:

    Houston Police Department Micro-Site Concept

    Magazine Ad:

    Houston Police Department 5\

    Direct Mail Postcard (Front):

    HPD Direct Mail Postcard Concept (Front)

    Direct Mail Postcard (Back):

    HPD Direct Mail Postcard Concept (Back)

    Direct Mail Letter:

    HPD Direct Mail Letter Concept

    This integrated campaign would be target to various markets nationwide including military veterans, college students and police officers in other parts of the country.

    This thing was constructed by .


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