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  • Kent Ohler

    A Houston graphic designer

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    Kent B. Ohler is a Houston-based graphic designer and art director with many years of corporate and agency experience in print, web and integrated marketing design disciplines.
    This thing was constructed on June 28, 2008, and it was categorized as Graphic Works.
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    This is a project I did for Ideal Printers, Inc., back in 2006. It was a single mailer template that was intended to be dynamically customized based on the databases of the outside sales force. For example, if the recipient in the list was a media buyer they would receive the version with the billboard and all text and addressing would be output on the HP Indigo digital press. If the recipient was a sales manager, they would receive the version with the telephone. Essentially, each version would highlight a particular use for a Personalized URL campaign (powered, in this case, by Mindfire).

    These pieces would be ordered online and files would automatically be sent to the press as soon as they were ordered ensuring extremely streamlined and timely output.

    Direct Mail version

    Personalized URL Mailer for Direct Mail

    Sales version

    Personalized URL Mailer for Sales

    Advertising version

    Personalized URL Mailer for Advertising

    Feedback Questionnaire version

    Personalized URL Mailer for Feedback

    Example of Backer (Direct Mail version)

    Personalized URL Mailer Backer

    After seeing these pieces for Ideal Printers, Inc., Mindfire requested unbranded versions of the mailers to use in their own marketing efforts.

    To learn more about Personalized URL marketing, visit the Mindfire website.

    This thing was constructed by .


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